Reader’s Choice ’12: Dear Mr. Zuckerberg

Brooke Clay is having the time of her life.

Brooke Clay
Brooke Clay

Brooke is the travel writer and social media manager for a hopping site called Canvasing Chickasaw Country. That’s Chickasaw as in Oklahoma. And that’s hopping as in more than 22,500 followers on Facebook alone.

Then last week, Brooke got engaged to her Dreamboat in New York’s Central Park.

This may explain Brooke’s selection. It involves someone who can relate to her situation. He’s young and smart, he recently got married, and he commands the largest social media network in the world.

Brooke’s Reader’s Choice is:

Dear Mr. Zuckerberg

Mark Zuckerberg by Scott Beale/Laughing Squid, creative commons license
click to read Dear Mr. Zuckerberg (photo by Scott Beale/Laughing Squid, creative commons license)

readers choice

Dear Mr. Zuckerberg

This post was featured on Project Underblog on October 29, 2012.

Rumor has it you’ve changed Facebook again. It’s your company. You can do as you please. What you may not realize is that your latest alterations have the blogosphere all a-Twitter.

Mark Zuckerberg by Scott Beale/Laughing Squid, creative commons
Mark Zuckerberg by Scott Beale/Laughing Squid, creative commons license

We blogger types write our little hearts out day after day. We work hard for our fans on Facebook. Oh, I know you have one billion people using Facebook now, so my page’s 254 likes may not mean much to you.

But to me they mean the world.

Many of us lowly bloggers have noticed a significant drop in the number of fans who actually see our posts in their News Feed since your recent changes. We’re scrambling to figure out how to manage. Do we ask fans to add our pages to Facebook Interest Lists? Do we pay to promote our posts? Do we step up our presence on Google+?

Mark,—may I call you Mark?—you may be a visionary like Steve Jobs. A person no one really understands. You may see a future the rest of us can’t quite grasp. More power to you, son.

We stood by you through the Timeline, the Top Stories, the Ticker deal in the sidebar. We survived and learned to thrive. We watched as your social media empire evolved. But there’s something you need to remember.

We make you look good. 

Yes, Mark. Yes, we do. When we invest our energy to promote our content on Facebook and build likes for our pages, we add power to your platform.

On behalf of all the little (and big) blogs, causes, businesses, bands, and others who’ve created Facebook pages for fans, could you give us a break? Keep things fun, simple, and uncomplicated. I like Facebook, I really do. It’s intuitive. More personal than Twitter. More connective than Google+. I want to stick with you, but you must stay true to the mission.

Help us easily connect with our people. 

Now Mark, I know the whole stock thing hasn’t worked out so well for you, but give it time. Trust me. It’s cyclical. It’ll come around. We’re in a recession, in case you haven’t heard.

Wait it out, son. Cut us some slack, and we’ll do the same for you. We’ll give you time to do that crazy coding thing you do. Just make the magic happen, and let the good times roll again on Facebook.

Sincerely,

Aimee

PS: The Social Network may be an unauthorized account of your story, but I loved it all the same.

Surely God is my help; the Lord is the One who sustains me. Psalm 54:4 NIV

Better Be Good to Me by the one in a billion Tina Turner.

Anything you’d like to say to Mr. Zuckerberg
now that we hypothetically have his attention?