Tag Archives: women entrepreneurs

Dresses and Dreams

Ladies, as a little girl did you ever dream of your wedding dress? 

Beane & Co Clara from Nice and Neutral Collection

Beane & Company Clara

My dream wedding dress was updated with every trend. I wanted a fur collar. Make that a 25-foot train like Princess Diana’s. Maybe fingerless lace gloves. White granny boots. A tiara.

My actual wedding was 17 years ago, and I find myself in an odd place now. As a MOB (mother of boy), it’s unlikely I’ll have a say in wedding dresses, much less fingerless lace gloves. There will be no trips with the bride to say yes to the dress, just a tinge of pain knowing I’ll never get to plan, er, help plan a wedding again.

Enter Pinterest. I’m like a sweet tooth set loose in a candy store with no money to buy the goods. So I started a board called “My Imaginary Pinterest Wedding Even Though I’m Already Married.” It eases my craving the same way my “Short Cuts” board consoles the occasional impulse for a pixie haircut.

It may look odd (the board, not the haircut). When a friend saw me pinning wedding dresses, she quipped, “Are you renewing your vows or something?”

Beane & Co Zelda and Leo Gatsby Collection

Beane & Company Zelda and Leo

Laugh all you want, sister. Your beautiful daughter practically guarantees you a subscription to Brides.

Instead of assembling wedding accoutrements on Pinterest where friends question your sanity, what if you could make them your business? What if you could design bridal regalia to your heart’s desire and your clients’ satisfaction?

My friend Jenna Lang does exactly that. Beane & Company, her Los Angeles studio, has created custom special occasion clothing for children since 2007.

Imagine the most darling flower girls and ring bearers EVER.

Beane & Co Grace from Gatsby Collection

Beane & Company Grace

“What makes us unique is that everything you purchase is made to order. Nothing is massed produced,” says Jenna.

“Our niche is that we can customize anything you see pictured in any color or fabric. It generally starts with an inquiry that goes something like this: ‘I love this dress. Can we do it in pink instead of white?’ Our answer is always ‘Yes!'”

Jenna credits her mother, a seamstress, with inspiring her appreciation for custom clothing. Jenna was a professional dancer and worked for many years designing theatre costumes. Her passion for design blossomed into a business with the births of her own children.

“I wanted my daughter to have a chest of beautiful keepsake clothing just like my mother had for me. The dresses I made began to pile up—way too many clothes for her to wear! So my business began as a natural progression of my love for all things theatrical married to my love for vintage children’s clothing. My daughter, and now my son, are still the inspiration for everything I do.”

Beane & Co Charlie from Gatsby Collection

Beane & Company Charlie

Custom is key in the wedding industry. “A bride can send us a swatch of the colors she’s using in her wedding and we can match it to make something that fits perfectly,” says Jenna. “The best part is there are no add-ons or upcharge for color or design changes. The price listed is the price you pay, regardless of the changes made.”

Beane & Co Ella from Something Blue Collection

Beane & Company Ella

What does Jenna love most about her work? “The thing I love most about what I do is the creative process,” she says. “There’s nothing like seeing a piece of fabric or a sketch on paper and making it come to life. I’m always amazed at what and where I find things that spark an idea. If you can imagine it, or you want us to imagine it—we can make it!” 

I like her passion. It’s what dresses and dreams are made of. 

Some of Beane & Company’s enchanting designs are featured in this post with photography by Katie Duda of Claire Alyse Photography. See more at Beane & Company, on Facebook, on Twitter @beaneandcompany, or contact Jenna (at) BeaneandCo (dot) com.

Beane & Co Lizzy from Something Beane

Beane & Company Lizzy

You have captured my heart,
my treasure, my bride.
You hold it hostage with one glance of your eyes,
with a single jewel of your necklace. Song of Solomon 4:9 NLT

Marry Me by Train.

Happy Valentine’s Day!
So what’s your imaginary wedding dress look like?

Disclosure: I’m not being compensated to promote Beane & Company or Claire Alyse Photography in this post. 

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